Flipnosis or The art of selling books based purely on hype of the genre

The worst part about this book is not that it has no original content, but that even when referencing other people's work, the author manages to mangle the findings beyond recognition.

Flipnosis, for the most part, is simply a disconnected set of anecdotes and quips. The author himself seems to have given up trying to find a pattern underlying these stories and from the third or fourth chapter assumes the role of a conversational companion to other people's studies. 

The most annoying aspect of this book is that it is unashamedly devoid of content and created purely to exploit the interest in the pop psychology genre. It is the equivalent of a action hero summer blockbuster. Kevin Dutton eve goes as far as to come up with some asinine acronym 'SPICE' for dissection of persuasion.

I would write more about the book, but gnashing my teeth is not good for dental health. Save your money and read Steven Pinker instead